The Assistant Director of Marketing & Fan Engagement will play an integral role working closely with the Associate AD for Marketing in developing and implementing a comprehensive strategic plan for the Athletics Department with a focus on creating memorable and exciting fan experiences while fostering innovative and collaborative efforts to engage students, staff, alumni, sponsors, donors and prospective fans of Rhode Island Athletics.
Develop and implement initiatives to increase student attendance and engagement at athletic events specifically for men’s basketball, women’s basketball, and football while working closely with Student Affairs, Greek Life, and Resident Life.
Plan, direct and execute game production efforts for men’s basketball, football, and baseball including the creation of game scripts, music/band, promotions, video, cheer/mascot, and on-court presentations; while overseeing external fan engagement staff.
Coordinate weekly external meetings working closely with Athletic Communications, Athletic Development, Ryan Center departments – Facilities, Box Office, Ticket Sales and Event Services as well as Rhody Sports Properties (Learfield).
Collaborate with the department’s multi-media rights holder, Rhody Sports Properties (Learfield), to develop entertaining in-game promotions and activation of sponsorships.
Facilitate all marketing and promotional efforts for volleyball as well as assisting Marketing Assistant with women’s basketball including conducting meetings with coaches and other departments, developing game day atmosphere content as well as coordination of video and photo shoots.
Develop and implement community and campus outreach programming for men’s basketball, women’s basketball, football and volleyball with the assistance of the Director of Marketing as well as Athletic Communications Department and Athletic Academic Affairs.
Management of 50/50 for men’s basketball and football; specifically, communication/selection of teams and paperwork. Management of student ticketing initiatives and Ruckus student group
Oversight of Junior Ruckus Kids Club (Marketing Assistant along with student interns to handle day-to-day responsibilities)
Oversight of Social Media account (@GoRhodyRams) (Marketing Assistant along with student interns to handle day-to-day responsibilities August-April); day-to-day management May-July.
Day-to-day management of Athletics e-blasts including newsletters, ticket promotions, week of emails, etc.
Manage intern program for Athletics including scheduling of grassroot initiatives for entire marketing department
Supervision of student interns.
Perform other duties and responsibilities as required, which occurs often.
Assist in the marketing efforts of URI Athletics as necessary to maximize the revenue for both entities