Director of Marketing | University of Rhode Island Athletics

Details

Posted: 25-Apr-22

Location: Kingston, Rhode Island

Type: Full-time

Categories:

Operations

Operations – Marketing/Promotions

Sector:

Professional Sports

-Work closely with the Box Office and Ticket Sales Department in the creation and implementation of comprehensive marketing plans to create awareness and increase revenue for men’s basketball season tickets, mini plans, groups and individual game sales.

• Facilitate all marketing and promotional efforts for men’s and women’s soccer, men’s basketball, and softball including conducting meetings with coaches and other departments, developing game day atmosphere content as well as coordination of video and photo shoots.

• Develop and implement initiatives to increase student attendance and engagement at athletic events specifically for men’s and women’s soccer, men’s basketball, and softball while working closely with Student Affairs, Greek Life and Resident Life.

• Plan, direct and execute game production efforts for men’s and women’s soccer, men’s basketball, and softball including creation of game scripts, music/band, promotions, video, cheer/mascot and on-court presentations; while overseeing external fan engagement staff.

• Assist in the coordination of weekly external meetings working closely with Athletic Communications, Athletic Development, Ryan Center departments – Facilities, Box Office, Ticket Sales and Event Services as well as Rhody Sports Properties (Learfield).

• Collaborate with department’s multi-media rights holder, Rhody Sports Properties (Learfield), to develop entertaining in-game promotions and activation of sponsorships.

• Assist in the coordination of special events such as pre-season basketball events, season ticket holder party, viewing parties, etc.

• Manage the design, production and distribution of all marketing materials/graphics for men’s and women’s soccer, men’s basketball and softball.

• Coordinate all digital marketing efforts including strategy development and implementation of targeted digital campaigns, development of communications calendar and Google spreadsheets as well as analytics.

• Develop and implement community and campus outreach programming for men’s and women’s soccer, men’s basketball and softball with the assistance of the Athletic Communications Department and Athletic Academic Affairs.

• Management of the Ruckus student group

• Oversight of Junior Ruckus Kids Club (Ryan Center Marketing Manager?)

• Oversight of Social Media account (@GoRhodyRams) (Marketing Assistant along with student interns to handle day-to-day responsibilities August-April); day-to-day management May-July.

• Manage intern program for Athletics including scheduling of grassroot initiatives for entire marketing department

• Supervision of Marketing Assistant, student interns and spirit squads.

• Perform other duties and responsibilities as required, which occurs often.

• Assist in the marketing efforts of URI Athletics as necessary to maximize the revenue for both entities.

• Bachelor’s degree from an accredited college/university in Marketing, Public Relations, Communications, Sports Management or related field.

• Minimum of 2 years of full-time experience in Division I college athletic marketing or professional sports marketing (not including graduate assistantships or unpaid internships) or minimum of 4 years of full-time experience in Division II college athletic marketing.

• Demonstrated experience with leading game presentation for live sporting events (preferably men’s basketball, women’s basketball or football).

• Excellent organizational, problem solving and communication skills required.

• Strong attention to detail with ability to create and maintain very specific timelines.

• Ability to design marketing materials; proficient in use of Microsoft Office products and Adobe Creative Suite.

• Experience with Paciolan Fan One platform specifically Neolane.

• Assertive, outgoing, hard-working, resourceful, as well as an independent thinker.

• Ability to supervise marketing, fan engagement and spirit squad staff/members.

• Ability to work early mornings, nights, weekends and holidays in addition to traditional business hours, is required.

• Possession of, or ability to obtain, a valid drivers’ license